PARIS — Benoit Pagotto believes that the next wave of innovative fashion brands will sell virtual looks to a generation that grew up with video games. The change, he says, will be bigger than the streetwear revolution that fueled the rise of Supreme and Off-White and transformed the business models of megabrands from Gucci to Dior.

“Some of my best memories of spending time with my friends as a kid are things we did in video games,” says Pagotto, smoking in a black Balenciaga hoodie at a street-side cafe in central Paris. .

“I was a freak in my generation, but now all 13-year-olds are gamers. And most fashion brands, even Supreme, don’t get it.”

Last December, sportswear giant Nike made a big bet on Pagotto’s thesis, acquiring his virtual fashion brand RTFKT…