Source: www.imore.com
With rumors that Apple is set to announce its own mixed reality headset in early 2023, Mark Zuckerberg’s Meta is going full steam ahead on its own. And Zuck says Apple’s approach is wrong.
Speaking during Meta’s Connect conference and later in an interview with The Verge, the Meta CEO said that Apple’s system will be shut down, while the Meta alternative will be open.
open and closed case
Zuck’s position on open and closed systems is easy enough to see. During the Connect conference, we saw him talk about how computing has historically seen open and closed systems compete: he talked about Windows and macOS, Android and iOS. Now, he sees Meta and Apple as similarly on a collision course.
“I strongly believe that an open and interoperable metaverse created by many different developers and companies will be better for everyone,” Zuckerberg is quoted as saying. Unsurprisingly, he wants Meta’s technology to be what developers and businesses use.
Zuckerberg also pointed to the control Apple has over iPhones and Macs, saying a repeated performance in the world of virtual reality could hurt others, not just Apple itself. He suggested that Apple might choose to “hinder” Meta in the future, adding that “I think one thing that’s become pretty clear is that their motives for doing the things they’re doing aren’t as altruistic as they say they are.” “
That appears to be a call back to Apple’s Prevention of App Tracking Transparency (ATT), something that is costing Facebook millions of dollars per year in lost ad revenue. Apple says its position is about user privacy; clearly, Zuckerberg is not convinced of that.
Apple is now expected to announce its own mixed reality headset in the first few months of 2023 after years of rumours. However, it will be expensive, with the starting price expected to be more than $2,000.
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