Lately, the metaverse conversation has been hot. The new world has allowed a new space to be created that allows us to live both virtually and physically. This has seen brands from a variety of industries such as Armani Beauty, Nike, and SCMP enter the world of the metaverse to connect with their target consumers. In Singapore, we also saw a wedding in the metaverse as the Bandwagon CEO teamed up with The Alkaff Mansion in Singapore for a virtual celebration.

The tourism industry, which was probably hit the hardest during the pandemic, is now also safeguarding itself from another such major lockdown by trying to make a go of it in the metaverse. Certain tourism bodies such as South Korea and Indonesia have already started their investment in the space.

the opportunities
Prakash…