Ted Schilowitz, a Paramount Global futurist who is leading the studio’s metaverse activities, says there’s a lot of “head scratching” when trying to figure out why a company like Wal-Mart has felt the need to dive into the metaverse. But Schilowitz says that for him and other companies in Hollywood, the point of diving into these virtual worlds now is to make sure they’re looking at the metaverse beyond “this moment in time.”

“We don’t know exactly what’s going to happen here, but we want to make sure we have a place in the metaverse…it’s better to be in the conversation than to be on the outside looking in,” Schilowitz told TheWrap as part of The Grill 2022. you don’t play, you’re almost guaranteed…