Regulators in the US, UK and EU have recently called for a crackdown on digital ads targeting children, blaming big tech for not doing enough to prevent young people from seeing ads and other advertising. marketing messages promoting things ranging from sugary, high-calorie foods to pop-ups encouraging them to make in-game purchases.

But what about the metaverse, which will be an open world where players can take their avatars anywhere and view anything from virtual stores and entertainment venues to mini-games and billboards and digital videos? Not to mention branded digital products like clothing for avatars.

See also: What is a metaverse and why does one have a fashion show?

Then there are non-fungible tokens (NFTs) that can contain images, videos…