As the digital economic journey into the metaverse begins to accelerate, major players in commerce and industry are poised to build personalized experiences in this digitally enhanced world, heralded as the future of e-commerce. Nedbank, one of Africa’s largest financial services groups, has partnered with Africarare, Africa’s first metaverse, and secured a 12×12 village in Ubuntuland in which to establish its presence as the first African financial services organization to enter the metaverse.

This is part of the financial services group’s strategy to lead in digital, go beyond banking, discover new marketing platforms and harness new technology to better serve its customers and stay ahead through solutions with future vision.

The village of Nedbank with…