Vehicle manufacturer Shelby American, Inc. has announced plans to expand into Web3 by naming Virtua as its official metaverse partner. The partnership will see Shelby American enter the metaverse full steam ahead. Without a doubt, this is the first of many metaverse initiatives.

About the Shelby x Virtua Partnership

Shelby American will work with the Virtua metaverse platform to create the ‘Shelbyverse’. This will be a virtual world where Shelby enthusiasts will be able to engage with unique digital collectibles, memorabilia, and the community at large. Additionally, Shelby fans will be able to experience the brand’s unique Americana slice in the virtual world.

Shelby, Virtua and Cardano founder Charles Hoskinson…