The French platform Web3, arianeetoday announced a new partnership with fashion brand Moncler to commemorate the brand’s 70th anniversary, which began on September 24 with an event in Milan’s Piazza del Duomo.

Moncler enters the NFT world

Moncler joins the Arianee Association to contribute to the future of the Arianee open source protocol and its applications along with 50 other Web3 industry leaders.

Through this collaboration, 3 different types of non-fungible tokens will be launched today:

• 500 NFT associated with the iconic Moncler Maya down jacket, in platinum;
• 500 NFT for the first 500 visitors to the Extraordinary Expedition traveling exhibition-event, which opened in New York on October 5;
• 70 NFT distributed among Moncler friends…