Ford, the leading automotive company, has filed 19 trademark applications related to possible metaverse activities. In the documents, the company hints at the possible launch of Ford-branded NFTs (non-fungible tokens) in its own market, and also refers to offering virtual models of its cars, including the Mustang, Mustang Mach-E and the Colt. wild.

Ford hints at the metaverse move

Ford, one of the largest US-based automotive brands by sales, has filed several trademark applications with the US Patent and Trademark Office (USPTO), bracing for a possible push into the metaverse. The company is trying to protect its activities there, including offering Ford-branded NFTs in its own NFT marketplace. These NFTs may contain text, audio or video related…