Swiss luxury watch brand Chronoswiss has officially entered the metaverse with the launch of its new digital-only watch called the ‘Open Gear ReSec Sugar Rush’. The new watch is available to buy on Decentraland, the world’s largest metaverse platform.

The piece features a brightly colored inner box that blends a variety of hues. Additionally, the watch is able to capture the traditional mechanical elements of a real-life watch while seamlessly blending them with digital aspects only available in the metaverse.

“We understand the Metaverse as the next evolutionary step for the internet, where business and gaming merge into a single customer experience. We are aware that it is a commitment to a vision that is still unclear, but that it goes beyond what is exciting and that every promising vision needs. ..