Source: www.adgully.com
Basmati rice brand India Gate Foods has taken the lead in preserving India’s moribund art forms that have existed for centuries and defined India’s rich artistic heritage, but are sadly losing their existence with the start of a new it was. India Gate Foods has embarked on this journey with the union of art and technology. The brand is digitizing these works of art on Blockchain technology as tradable NFTs. He has launched the NFT Legacy Gallery to rediscover and commemorate the lost art forms of India to their true patrons. This unique initiative supports artists as proceeds from the sale of NFTs go directly to them and also effectively connect with the next generation of brand consumers. Let’s hear the story of Madan Bhowmik, a Chaal-Chitra artist from West…
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