Starbucks is entering the metaverse. The Seattle-based coffee giant announced in September the creation of the Starbucks Odyssey, a Web3 experience set to launch in late 2022. With the Odyssey, Starbucks Rewards members can purchase and trade limited-edition NFT collectibles to unlock new rewards from Starbucks Rewards. rewards and complete interactive activities to earn digital NFT badges known as “journey stamps.”

With this announcement, Starbucks joins its other peers who have also experimented with interactive NFT trading and gaming in the metaverse, including Chipotle, Wendy’s, and most recently Taco Bell.

Starbucks is following the recent metaverse trend of lowering the barrier to entry for those with no crypto background: the Starbucks Odyssey Experience…