The metaverse, digital transformation and the future of storytelling

The Walt Disney Company is one of the world’s best-known entertainment brands and is responsible for some of the most beloved children’s stories of all time. For this reason, the much-hyped concept of the metaverse – mature experiential and immersive online environments with potential for magic and storytelling – fits right in with their business strategy.

Disney’s intellectual property includes Marvel, Star Wars, its vast library of animated films dating back more than 60 years, and brands loved by children, such as Disney Princesses and Disney Villains. It stands to reason that any kind of shared online digital universe that focuses on these worlds and characters is likely to be a huge source of revenue for “the…