Despite its ubiquity as a buzzword, ‘the metaverse’ is still often used as a term that refers to something entirely in the future: a Zuckerberg-fronted, avatar-populated, dystopian space that owes the world more. of science fiction than to the contemporary world. digital culture or branding.

It is a confusing and complex entity, which is why the design agency DNCO decided to create an exhibition for this year’s London Design Festival entitled Virtually Everywhere: Place and Design in the Metaverse.

As agency strategist Alex Fenton and creative director Patrick Eley point out, most of us have been using metaverses…