The metaverse is, as many now call it, “the future of the Internet.” In that future, mixed reality (XR), also called hybrid or extended reality, is expected to transform the way all industries do business, especially the way they communicate with their customers. However, some companies are already trying to create that future. One example is Atlas Earth, a mobile gaming experience provider that allows gamers to purchase virtual real estate, cash out, and even shop with partners in the metaverse.

At MetaBeat 2022, metaverse thought leaders and business decision makers came together to provide guidance on the evolution of technology and its implications for business. In a fireside chat titled “Activation in the metaverse at a time when every dollar…