German fashion giant Hugo Boss is the latest brand to join the NFT (non-fungible token) and metaverse bandwagon. HUGO, the youth arm of the company, partners with Imaginary Ones to create not only its first NFT collection, but also a 360-degree metaverse experience. The association is an attempt by the company to update its brand in 2022.

The collection is expected to be released in November this year and will include 1,001 3D animations. The collection is titled “Embrace Your Emotions” (EYE).

Neither side has clarified what a “360-degree metaverse experience” will entail. However, it can be speculated that the…