EXCLUSIVE: This could be a first in the world for international television distribution.

France’s Mediawan Rights has launched a metaverse for buyers to access new catalog releases and connect with sales executives.

As international production and sales markets continue to grow and competition becomes fiercer each year, distributors are under pressure to find better ways to reach acquisitions and co-production executives.

Over the years we have seen the development of digital rights management systems and digital trading platforms, and the Covid pandemic resulted in a shift to web-connected trading that persisted despite the reopening of markets. markets. Mediawan’s response to current market conditions has been to enter the world of Web3, although it will also have a…