Ferrero’s confectionery brand Kinder Joy introduced ‘Kinder Joy Natoons’ across the metaverse at Kidzania on Monday, the company reported.

According to an official statement, to experience the metaverse zone, visitors can put on a VR virtual reality headset and go on Natoons Safari in the Metaverse and learn about animals in a unique way. “The Metaverse Safari will showcase animals that are in the exclusive Natoons collection. Children will also have the opportunity to take photos at the experience,” the statement read.

“With the launch of Kinder Joy Natoons, we wanted to engage children in learning more about animals while having fun with Applaydu. Our constant effort is to constantly find new and innovative ways to nurture children’s imagination and creativity…