Gaurav Kapoor, Co-Founder and Executive Vice President of Indegene, tells pharmaphorum how the pharmaceutical industry can learn lessons from the entertainment industry and prepare for the Metaverse to improve content engagement.

Pharmaceutical customer communication methods require reinvention as technology advances. Kapoor says the pharmaceutical industry can now learn from the on-demand nature of content delivery used by Hollywood while also preparing for future needs in content delivery.

“One of our main customers in the big pharmaceutical industry told us: ‘We don’t make pills. Nobody buys pills. Patients buy stories. Patients buy promises. So patients buy content.’ So, that’s where we got stronger and we knew that Indegene should be the go-to partner for…