Wow! Momo, a local quick service restaurant (QSR) chain, has said it has set up three stores in the metaverse, becoming the latest brand in a legion of global and Indian brands hoping the metaverse will become the next frontier of the electronic commerce.

The Tiger-Global-backed firm said that its digital outlets have appeared on the metaverse platform called Festemverse and that the service is currently available for Android users and will soon be available for iOS users.

Metaverse is a digital world where users interact and conduct business using their digital avatars.

Wow! Momo aims to start trading from its Metaverse stores of Wow Momo, Wow China and Wow Chicken for the Dhanteras festival and the company said that consumers can trade in its Metaverse stores and convert their…