Source: coincrunch.in
Fast fashion brand Forever 21 has jumped on the metaverse bandwagon with an exclusive partnership with Virtual Brand Group. With this business deal announcement, Forever 21 was instantly in the news in all the major media reports. Let’s find out if this was a hit or a miss!
Platform
Forever 21 Shop City is built by the Virtual Brand Group on Roblox. With a net worth of $30.52 billion, Roblox is 595the most valuable company in the world. It is an online gaming platform that has more than 230 million active players and 32.6 million daily active players. Having such a large community of gamers presents abundant opportunities for brands that want to enhance their digital presence in the virtual space to…
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