Gucci has appointed Robert Triefus as CEO of Gucci Vault and Metaverse Ventures, a newly created division designed to scale and expand the Kering-owned brand’s metaverse and gaming strategies.

Triefus will succeed Gucci Vault CEO Nicolas Oudinot, who will leave the company at the end of October to pursue other opportunities. Triefus’ appointment will be effective on November 1. He will report directly to President and CEO Marco Bizzarri and will also continue in his current role as Senior Executive Vice President of Corporate and Brand Strategy.

Gucci’s new head of gaming and collectibles business, Micael Barilaro, has been named Vice President of Metaverse Ventures, a newly created position. Spearheaded by creative director Alessandro Michele, Gucci Vault is an experiment…