Quick shot:

• Triefus will concurrently continue in his role as Senior Executive Vice President of Corporate and Brand Strategy.
• Gucci’s director of business games and collectibles, Micael Barilaro, is named executive vice president of Metaverse Ventures.
• Triefus has been with Gucci since 2008.

Gucci’s current Senior Executive Vice President of Corporate and Brand Strategy, Robert Triefus, will take over as CEO of Gucci Vault and Metaverse Ventures effective November 1. the end of this month to look for other opportunities.

In his new role, Triefus will focus on expanding the brand into online spaces, as well as shaping and scaling Gucci’s metaverse and gaming strategies. He will also oversee Gucci Vault, the experimental online space he developed…