This video features a panel discussing brand strategy in the metaverse of Total Retail Tech 2022 in Nashville. Speakers include Mimi Ruiz, vice president of electronic commerce for PacSun; Justin Hochberg, CEO and Founder of Virtual Brand Group; Ekta Chopra, Digital Director, elf Beauty; and moderator Ron Offir, Managing Director, Retail and Consumer Products, Deloitte Consulting.

While the metaverse may not yet be mainstream in retail, there is clear excitement about the new business opportunities it is bringing to brand and retail merchants. Every day, retailers are learning how they can create immersive and interactive content, expand their audiences, and even enable a new way for consumers to shop, all in the metaverse. To learn more about the metaverse and how…