Walmart enters the metaverse: what happens now?

Walmart is the latest retailer to make a splash in the metaverse.

discount giant is debuting in the metaverse by launching two new Roblox metaverse experiences. Called Walmart Land and Walmart’s Universe of Play, the spaces offer entertainment and original interactive content.

Walmart Land will offer digital fashion, style, beauty and entertainment items directly to Roblox users; while Walmart’s Universe of Play will provide a virtual toy destination on Roblox.

Walmart’s metaverse entry is the latest sign that the metaverse is turning into a legitimate retail channel. The retail powerhouse also provides another vote of confidence for Roblox as a metaverse trading platform. But this step is certainly not the last Walmart will take in its metaverse strategy…