Source: www.tomsguide.com
Apple’s long journey towards launching an Apple VR/AR headset seems to have taken another small step forward. Bloomberg (opens in a new tab) has spotted some curious trademarks, all bearing the same “Reality” branding that the company has set out to adopt.
Applications for the names “Reality One”, “Reality Pro” and “Reality Processor” were made in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay, says the report. This would seem to match the “RealityOS” trademark that was obtained a couple of days before WWDC.
While it’s true that Apple isn’t directly behind any of these trademarks, it’s not exactly unusual for big companies to cover their tracks through shell companies, especially when their moves garner as much attention as the iPhone maker. Notably, Bloomberg notes, the law firms used in each territory match those used by Apple in the past.
The business that actually acquired the trademarks is a shell company called “Immersive Health Solutions LLC,” which was only incorporated in February, according to Bloomberg. This company was registered by the Corporation Trust Co, another shell corporation that is “generally used for company filings seeking to avoid detection.” Notably, he was also responsible for the aforementioned RealityOS trademark.
What does Reality One and Reality Pro mean?
Assuming Apple is really behind this, the company could use all or none of these brands. But it’s fun to speculate on what could be what.
Reality Processor looks simple enough – it seems likely that this is a special version of Apple’s M-series chipset optimized to handle high-resolution AR and VR graphics.
The other two are more intriguing. Since Apple generally denotes “Pro” for more advanced versions of existing products (see MacBook Pro, iPhone 13 Pro, and iPad Pro), could it be that the company is planning two different headphones? The Reality One could be an entry-level headset to compete with the Meta Quest 2, while the Reality Pro could be a more expensive offering for serious users, for example.
We don’t expect Apple’s foray into virtual reality, its first new hardware category since 2015’s Apple Watch, until early next year.
That said, with Apple’s upcoming event called “Far Out,” I can’t help but wonder if we could get some kind of VR space teaser in the mix. For now, check out our iPhone 14, iPhone 14 Pro, Apple Watch 8, and AirPods Pro 2 hubs to find out what to expect next week.
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