Armani Beauty made its metaverse debut by releasing “Rewrite the Code” in Fortnite, inspired by the new Armani Code Parfum. Personified by British actor Regé-Jean Page, this avant-garde fragrance from Armani Code is said to embody the essence of modern masculinity.

Players race through maze-like speed races in the metaverse to collect the code numbers needed to unlock the Armani Code building, access the bottle of Armani Code Parfum, and use its magnetic power to rewrite the code. Each sprint is an immersive mini-game, featuring a different ingredient drawn from the Armani Code Parfum olfactory composition.

The first speed race takes place in the middle of the day. Players run through the streets of the city making huge jumps and dodging the obstacles that stand in their way….