The goal of the project is to help designers find new and innovative ways to sell their products and generate income in extraordinarily difficult times. In the past, DMAT has partnered with the likes of Karl Lagerfeld (the DMAT X Karl Lagerfeld collection sold out in seconds in December) and Nicholas Kirkwood in their efforts to bring fashion and web3 audiences together under one roof. The designs launched by the market range from digital figures to custom-made haute couture dresses.

In conjunction with the inauguration of the Fashion Association of Ukraine, DMAT is opening the curtain on its new discovery space, where visitors can experience designs in a gamified environment. “It has been such a memorable project working with such talented designers as Ienki Ienki, Gudu…