Armani Beauty enters the Metaverse by launching “Rewrite the Code”, the new game in Fortnite inspired by the new men’s fragrance Armani Code Parfum.

Armani Beauty Heads to the Fortnite Metaverse With Rewrite the Code Game

The beauty products section of the famous Italian luxury fashion house, armani beautyis diving into the metaverse, releasing a new game in Fortnite, called “Rewrite the Code”.

According to reports, Rewrite the Code is inspired by the brand’s new men’s fragrance, Armani Code Parfum.

And in fact, veronique gautierGlobal President of Armani Beauty, at L’Oréal said:

“The game is a new and very natural world to express the modern masculinity of the new Armani Code fragrance. Fortnite is a perfect cultural match with our Armani Code [male]…