Two main factors have driven the biggest changes in China’s fashion market over the past decade: the migration of the population to the mobile Internet and the emergence of new communication channels. In the next decade, the rapid advancement of technology is likely to drive further evolution of the digital economy. The combination of the metaverse, creative design, and fashion consumption will lead the industry into the next era and likely cause more disruption.

In the midst of this digital evolution, who defines the “rules of the game” in the new world of technology? WWD China has been involved in and witnessed a number of fashion metaverse events during the “Golden September and Silver October” period for the industry in China. In this market, the disruptive power…