The lines between physical and virtual reality are being drawn up for review as the Metaverse continues its gradual entry into our everyday lives. While the Metaverse is still in its infancy, the leading developers in the space have already made it possible for users to work, learn, socialize, play, and do business in this exciting, if slightly bewildering, new digital world.

Whether or not you have plans to combine your business activities with NFT and/or the Metaverse, it is valuable to be aware of the threats and opportunities facing brand promotion and protection that come with the evolving digital arena.

Brand Protection in the Metaverse

You may have heard when nike inc Recently applied for the registration of a series of trademarks worldwide, which included claims in class 9…