Walmart has launched online game worlds on Roblox, a popular Web2 gaming platform.
The retailer previously applied for trademarks related to the metaverse and cryptocurrency.
Brands bet on metaverse—the immersive Internet of the future—and retail giant Walmart just joined the party today with the launch of two worlds in Roblox, a popular massively multiplayer online game.
The American retail chain created “Walmart Land” and “Walmart’s Universe of Play” within Roblox, which has reached new levels of popularity amid the COVID-19 pandemic. Roblox claims to have some 52 million daily active users, and the platform is home to millions of games and 3D worlds created mostly by users.
To be clear, Roblox is not a Web3 game: not built around NFTeither…
