With her new virtual retail store, Stephanie Gottlieb is taking her fine jewelry brand into a new shopping realm, bringing a mix of education, virtual try-ons and personalization experiences to consumers in time for the upcoming holiday shopping season.

Stephanie Gottlieb Fine Jewelry online store joins retailers like Ralph Lauren in taking jewelry into a kind of metaverse. But what makes the Gottlieb experience unique is how the social media influencer highlights her brand personality: there are special features like her trademark Rainbow Electric Hoop Tunnel, as well as clever sales boosters, including interactive games, special events and access to Gottlieb’s Black Friday sale. before it is open to the public.

The virtual retail store…