Walmart Inc. announced today that it is launching two immersive experiences within the popular online game Roblox, an effort the company hopes to appeal to a younger type of buyer.

These new virtual worlds will be called “Walmart Land” and “Walmart’s Universe of Play”, both of which will not give players the ability to buy things at any real Walmart stores. The idea is to introduce kids to Walmart in what looks and feels like a cool Metaverse experience.

The company said that in Walmart Land, players will be able to wander around, collect virtual coins and purchase what Walmart calls “verch.” These are virtual goods, but they align with the things that Walmart sells in its stores or online. Users can visit virtual islands where there may be music, with a…