American multinational tech giant Apple Inc is striking a deal and is billed to allow Web3.0 startups to sell their non-fungible tokens (NFTs) through its App Store.

With the new policy, marketplaces like OpenSea, LooksRare, and Magic Eden, among others, can offer their hosted digital collectibles for sale through the Apple Pay gateway.

While it is not news that the broader crypto ecosystem and the NFT branch have seen a decline in patronage over the past year with the arrival of crypto winter, Apple’s latest allotment may help spark a resurgence in the market.

Prior to this time, Apple’s privacy features had caused NFT developers to avoid the App Store as a gateway to market their products. While NFT and crypto-related applications are allowed, allocations were very few.

According to a report by The Information, NFT startups have avoided Apple in part because of the 30% fees it imposes on every transaction. Magic Eden co-founder and CTO Sidney Zhang reiterated this in an interview.

With the new allocation, developers can choose between boycotting the tech giant’s systems due to high fees or taking advantage of the opportunity based on its wide market reach.

The Web3.0 ecosystem is expanding at a prolific rate and innovators in the space are doing their best to position their businesses to capture market growth. Investors are also pushing to help the evolution of Web3.0 protocols accelerate their product and service offerings through continued funding.

Contributions from tech giants like Apple will help change the paradigm for all players in the space, as the company, along with Google, has mastered the stores through which startups can host their mobile apps. In the era where many P2E games are being developed, these Apple provisions will go a long way toward providing flexibility for developers who agree to the terms.

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