New York
CNN
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Walmart (WMT) has entered the metaverse.

The retail giant announced Monday that it will launch two immersive online experiences with Roblox, a mega-platform metaverse that is extremely popular with young children.

Walmart said it’s targeting the next generation of customers: Covid-19 has disrupted consumer shopping habits and caused an increase in e-commerce sales.

‘Walmart Land’ will feature a Netflix trivia experience with “Stranger Things” star Noah Schnapp, a virtual dressing room, and a music festival with popular artists. He will also sell “verch” for avatars that match real-life merchandise in Walmart stores.

The…