Quick shot:

• Walmart Land will feature a virtual goods store for Roblox avatars.
• Walmart’s Universe of Play offers five new games to earn rewards and electric mobility items like hoverboards.
• Both experiences can be accessed via Roblox or PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift, and HTC Vive.

American multinational retail corporation, Walmart, today announced the launch of two new metaverse experiences on the virtual gaming platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the experiences offer Walmart customers unique entertainment and interactive content.

This is part of Walmart’s Web3 expansion efforts following the company’s January filing of Web3 trademark applications as it explores retail opportunities in the metaverse.

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