Source: digiday.com
After acquiring esports holding company ReKTGlobal in July 2022, tech firm Infinite Reality is using its new inventory of esports and gaming properties as a launch pad for its own metaverse platform.
Although Infinite Reality is a self-described metaverse company, most of its properties are situated firmly in the gaming and esports space. By developing a bespoke metaverse platform, the company is betting big on the thesis that the metaverse will emerge from the gaming community.
“Early adopters of metaverse experiences will come out of the gaming and esports communities first,” said Infinite Reality President Rodric David. “The purchase of esports teams gave us intellectual property to own, produce and manufacture innovative programming using the metaverse…
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