Diving summary:

• NBCUniversal, in partnership with Samsung, released “Tonight at the Rock – Powered by Samsung Galaxy” today (September 20), according to details shared with Marketing Dive. The gameplay experience recreates a fantasy version of Rockefeller Center and the set of “The Tonight Show” in Fortnite.
• The experience allows players to explore a co-branded virtual New York City and reach Studio 6B through the use of in-game power-ups inspired by Samsung devices. The minigames are inspired by “The Tonight Show”.
• The collaborative Fortnite experience is billed as an experiment in the metaverse, an area of ​​growing interest to marketers. To extend the reach of the effort, an integration will be made into the program that mirrors one of the game’s experiences…