Puma launched an online destination for its metaverse efforts while promoting its New York Fashion Week (NYFW) show. The “metaverse website” is called Black Station, and it opens with three “portals” for consumers to access. Two portals feature new sneaker models tied to Puma’s recent Nitropass NFT drop, which owners can redeem for a physical version of the shoe and a personalized experience.

When users return to the Black Station digital lobby, they can access a third portal, which will take them to a digital adaptation of Puma’s NYFW metaverse show, called “Futrograde,” which will offer guests an adaptation of the “Futrograde” of the real world. event, as well as opportunities to interact with the pieces in the collection.

Black Station will continue to offer new…