Magic Leap announced that the Magic Leap 2 mixed reality headset for the company will debut starting at $3,300 on September 30.

The Florida company announced the commercial availability of its next-generation enterprise augmented reality platform, Magic Leap 2, which it described as the most advanced and immersive enterprise AR devices on the market. The prices are high and show that cool AR tech still comes at a price. But hey, at least you can play with an older version of the metaverse.

The product will be available in three editions.

Magic Leap 2 Base: For professionals and developers, starting at $3,300 and includes a one-year limited warranty.

Magic Leap 2 Developer Pro – Provides access to developer tools, sample projects, enterprise-grade features, and monthly previews for development and testing purposes, starting at $4,100 and includes a 1-year limited warranty.

Magic Leap 2 Enterprise – For environments that require large-scale, flexible IT deployments and robust enterprise features. Includes fully manageable quarterly software releases through enterprise UEM/MDM solutions. It comes with 2 years of access to enterprise features and upgrades and will start at $5,000 and includes a 2-year extended limited warranty.

Insight has been selected to be Magic Leap’s US reseller for Magic Leap 2 devices, accessories and solutions.

The company said the headphones would be coming last year, after Magic Leap raised $500 million at a $2 billion valuation.

Magic Leap has been through a whirlwind. Founded in 2010 by Rony Abovitz, the company set out to pioneer augmented reality and mixed reality technologies. Abovitz raised $2.6 billion in multiple rounds and developed Magic Leap One, a mixed reality headset that debuted in August 2018.

But sales were slow for the $2,295 device as consumers didn’t immerse themselves in the expensive technology. Finally, in April 2020, Magic Leap decided to close its consumer division and laid off about 1,000 employees, or half of its workforce. In May 2020, Abovitz announced that he would be replacing himself as CEO (while remaining on the board) just as the company got a huge lifeline with at least another $350 million raise.

In September 2020, the board appointed Peggy Johnson as CEO. She is a former Microsoft executive, and this was part of a plan to double down on enterprise markets. Companies are more likely to buy expensive AR headsets because they can see the value in applications like AR training, which can be used to replace expensive new employee training programs that can cost tens of thousands of dollars or more.

The good news for now is that Magic Leap has the upper hand over its rivals by bringing a new version of its technology to market.