Source: blockchain.news
PGA Tour, the organizer of the leading men’s professional golf tours in the United States and North America, has partnered with Autograph, a non-fungible token (NFT) platform, to create a new digital collectibles platform that will focus exclusively on the world of Golf.
According to the PGA Tour announcement, Autograph will help create NFTs from exclusive videos, images and moments from the competitions organized by the tour.
“The PGA TOUR is pleased to work with Autograph to offer digital collectibles that highlight the world’s most talented golfers and their role in the history of the sport,” said Len Brown, PGA TOUR chief legal officer and executive vice president of licensing. “The TOUR continually seeks innovative ways to engage fans to bring them closer to the game and their favorite players, so we are thrilled to begin building the future of the golf fan with the Autograph team.”
Prospective platform users will be able to mint NFTs, giving them access to exclusive benefits, including access to exclusive digital, face-to-face and face-to-face experiences, along with other program benefits.
Autograph rose to fame in 2021 as an ensemble to promote key events and historic moments in the world of sports. Co-founded by legendary quarterback Tom Brady, the platform has people like Tiger Woods on its board.
The startup received a big head start in January when it raised $170 million in a Series B funding round. In addition to its existing investors, Andreessen Horowitz (a16z) and Kleiner Perkins were involved in the round at the time.
In April of this year, Autograph signed its first multi-year contract with ESPN to immortalize some of the best moments from Tom Brady’s sports career. With the current partnership with the PGA Tour, Autograph now stands as one of the most versatile Web3.0 platforms in terms of collaborations.
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