The marketing landscape is continually changing. Various factors and trends affect how marketers tailor their strategies to reach and engage consumers. RRD recently conducted a study to understand recent macro trends affecting consumers, marketers’ perceptions of trends, and their approach to reaching consumers. Take a look at the findings.

The marketing landscape has been continuously changing in recent years. Several factors are behind these changes, such as the accelerated digitization due to the COVID-19 pandemic, the slow erosion of third-party cookies due to the increased demand for privacy, and the arrival of the Metaverse. Changes in customer behavior and expectations, factors such as those mentioned above and new trends force…