The metaverse is a new frontier for everyone. For businesses both inside and outside the metaverse, it can be hard to envision what the immersive virtual world will ultimately look like and how to prepare for it. What will your customers expect? How can companies gain traction there? What do you need to know to stay ahead?

We use the Internet for almost everything. We shop online, keep in touch with friends on social media, date, do research, and take online courses. In short, we use the Internet to make everyday life easier and more productive. We’ll likely end up using the metaverse for similar purposes. A big question every business needs to ask when starting out is: How can the…