Web3 Loyalty Programs Are Catalysts for Good Policies and Cryptocurrency Adoption

Web3 loyalty programs have numerous advantages over traditional loyalty programs, but three will resonate most with policymakers: ownership, control, and interoperability. With a Web3-based loyalty program, users have actual ownership of their points, tier status, and brand-related collectibles, all of which come in various forms of “loyalty tokens.” Users also have the ability to transfer, market or sell their property, as the brands see fit.