Roblox’s ‘Walmart Land’ is Metaverse’s Horseman of the Apocalypse

It’s kind of weird how everyone leading the charge in the great “metaverse” movement these days also happens to be… a multi-billion dollar corporation. While sometimes these crossovers in virtual worlds make a certain amount of sense, that is. It’s fun to have battles between Darth Vader and Captain America in Fortnite, other times things… go off the rails a bit.

Welcome to “Walmart Land”, a new Roblox “immersive experience” created and promoted by the nation’s leading giant superstore with a market capitalization of one-third of a trillion dollars.

Here is the tone:

“It’s Walmart like you’ve never seen it. Today, Walmart announces the launch of two new immersive experiences on the metaverse’s mega-platform, Roblox. Called Walmart Land and Walmart’s…