Billy Huang runs a metaverse ad agency. Well he definitely has a The advertising agency. And not long ago, that agency attracted a host of established brands eager to capitalize on the untold potential of the Internet’s newest and most immersive virtual frontier.

But given the events of the year, Huang is now thinking of stopping using the “m” word.

“Maybe now that the metaverse terminology has died out, we need a bit of a rebranding,” Huang said. decipher.

Huang’s firm, Insomnia Labs, spent 2022 guiding companies like Under Armor and L’Oreal through Web3 experiments ranging from NFT-infused ad campaigns to DAO subsidiaries. And while those efforts have borne some fruit, they’re a long way from launching brands into a futuristic realm of digital…